2023 BMW XM Label Red in Brooklyn Grey is a commanding fusion of cutting-edge electrification, high-performance engineering and opulent design. Created to redefine what an M vehicle can be, this plug-in hybrid SUV is tailored for those who expect extreme power without compromising on refinement or exclusivity. Available by special order to Cyprus, it offers a bold automotive statement that balances aggressive styling with intelligent luxury.
This flagship BMW M model is powered by a hybrid powertrain pairing a 4.4-litre V8 engine with an electric motor. Together, they produce 738 hp and 1000 nm of torque. The result is astonishing acceleration, with 0 to 100 km/h achieved in just 3.8 seconds. Such figures place it in true super-SUV territory, yet it still offers hybrid economy and intelligent driving modes for daily usability. Fuel consumption is rated at 1.6 litres per 100 km on combined WLTP, while CO₂ emissions are kept to a notable 38 g/km, thanks to its electrified setup.
This BMW XM Label Red sits on 22-inch M light-alloy double-spoke wheels and wears a bold Brooklyn Grey exterior contrasted by an extended high-gloss shadowline, including gloss black exterior details. The front of the car is dominated by the illuminated Iconic Glow kidney grille, which frames its aggressive presence with an unmistakable aura, even at night. The coupe-inspired silhouette remains muscular yet agile-looking, hinting at the SUV’s performance capabilities.
Inside, the cabin is a showcase of BMW Individual customisation. Fiona Red and Black Merino leather covers the seats, door panels and console, offering both visual impact and supreme comfort. M multifunctional seats in the front come with integrated ventilation and massage functions, while both front and rear seats are heated. The presence of carbon fibre M Signature trim across the dashboard and door surfaces reinforces the sporting pedigree, balancing the luxury of the materials with motorsport-inspired textures.
Passenger comfort is further enhanced by a Comfort Pack, including soft-close doors, sun protection glass and a heat comfort system that extends warmth to touchpoints beyond the seats. Ventilated front seats ensure comfort in all seasons, while a cooled and heated cupholder demonstrates the thoughtful attention to detail.
Technology integration is class-leading. The Live Cockpit Professional suite includes a fully digital instrument cluster and head-up display. Gesture control enables intuitive interaction with media and navigation, while the Harman/Kardon surround sound system ensures immersive audio clarity. The infotainment experience is completed with Apple CarPlay, Android Auto, BMW TeleServices, and a Connected Package Pro for continuous over-the-air updates and real-time data services.
Driver assistance and safety systems include Parking Assistant Plus, High-Beam Assistant, BMW Emergency Call and an advanced Active Guard suite for collision mitigation. BMW’s Active Protection automatically prepares the cabin in advance of potential impact. The M Adaptive Suspension Pro with electronically controlled dampers and M Sport Differential deliver precision dynamics and stability, even at high speed or during cornering.
This plug-in hybrid SUV can travel up to 83 kilometres purely on electric power. Flexible charging options include a Mode 2 cable for home sockets and compatibility with public charging infrastructure. A signature eDrive exterior sound adds futuristic presence during EV driving. With a boot capacity of 527 litres and five full-size seats, the XM Label Red is as practical as it is powerful.
2023 BMW XM Label Red is not just another luxury SUV—it’s the embodiment of modern BMW M philosophy. Each element, from its handcrafted interior to its performance-tuned hybrid powertrain, has been refined to deliver excitement, presence and functionality. Ideal for Cyprus drivers seeking a vehicle that pushes boundaries and commands attention, this model is available exclusively by order.
