Luxury Mercedes ‘leather’ made from old tyres is great for the planet

09/07/2025

In an electrifying fusion of cutting-edge technology and sustainability, Mercedes has unveiled a remarkable innovation that promises to revolutionize the automotive leather industry. Say goodbye to conventional leather and hello to 'Labfiber Biotech Leather Alternative,' a groundbreaking material derived from recycled GT3 race car tires. This incredible concept blurs the lines between motorsport and luxury road cars, embodying the essence of racing while paving the way for a greener future. Projecting an ethos of high-performance sophistication, Mercedes has collaborated with the innovative American start-up, Modern Meadow, to bring this visionary material to life.

The transformation begins with the recycling of worn-out race tires, which are meticulously broken down into granules. These granules are then combined with biomethane sourced from agricultural waste to produce pyrolysis oil—a critical ingredient in the creation of a revolutionary textile. As if that weren't enough, this new fabric undergoes a treatment process involving vegetable proteins and bio-based polymers, which enables it to closely mimic the luxurious qualities of genuine cowhide leather. In contrast to traditional synthetic leather, Mercedes' Labfiber captures the intricate structure of real leather, undergoing similar tanning processes to achieve a final product that could easily deceive even the most discerning of eyes.

During our firsthand inspection of Labfiber at the stunning reveal of the AMG GT XX concept, we were thoroughly impressed by the material’s authenticity. The Labfiber used in this striking concept was crafted from tires that had just finished their racing journeys on the formidable AMG GT3 customer cars. It is astounding to note that a single scrap tire can yield approximately four square meters of Labfiber, highlighting the material’s efficiency and environmental ethos. The versatility of Labfiber is another of its standout traits; it can be finished in various styles resembling nubuck, full-grain leather, or suede, and can also be dyed in an impressive array of colors and textures, opening up limitless possibilities for customization.

Additionally, Labfiber boasts impressive durability, being twice as resilient as conventional leather. This extraordinary material is not only waterproof but also exhibits low thermal conductivity, ensuring that it remains comfortable even during the sweltering heat of summer days. However, the journey from tire to luxurious leather alternative is not instantaneous. The most time-intensive step of the process lies in the chemical treatment required to create the initial textile. Fortunately, the timeline for this innovative transformation matches that of traditional leather tanning, meaning Mercedes is constantly balancing innovation with quality.

As we eagerly await further details, the exact timeline for when Labfiber will make its appearance in production vehicles remains a tantalizing mystery. There’s speculation that this game-changing material could debut in the production version of the AMG GT XX, set to be unveiled next year. This model aims to position itself against powerhouse contenders, such as the Porsche Taycan, with high hopes of outshining the competition.

What does this mean for the future of luxury vehicles? The introduction of Labfiber not only signifies a step forward in automotive luxury but also represents a landmark shift towards sustainable practices in the industry. Car enthusiasts and eco-conscious drivers alike can rejoice at the prospect of enjoying the opulence of premium materials without compromising on environmental responsibility. As Mercedes continues to innovate, the automotive world will surely be watching closely. Prepare for a new era of luxury where performance meets preservation, thanks to Labfiber Biotech Leather Alternative.