Mercedes is preparing a bold reset for its flagship: an all-electric S‑Class is coming, intended to replace the EQS after that model failed to meet expectations. The new, eighth-generation limousine — officially the S‑Class with EQ Technology — won’t arrive for a few years; insiders confirm the zero-emissions flagship is aimed for launch toward the end of the decade. Before then, Mercedes will refresh the current S‑Class with a substantial mid‑life facelift early this year.
Unlike the EQS experiment, the next S‑Class will be offered in both electric and combustion forms. Mercedes has abandoned a one‑size‑fits‑all EV strategy for its sedans and will follow a two‑track approach similar to BMW’s: conventional engines alongside fully electric variants built on the brand’s MB.EA electric architecture. That dual-platform direction reflects a hard lesson from early EV attempts — buyers of ultra‑luxury saloons demand uncompromised space and performance regardless of powertrain. Mercedes’ CEO explained why two distinct platforms are necessary.
Packaging advantages for a dedicated EV are “obvious,” he said, and squeezing a combustion layout into an electric structure would sacrifice interior room and the feel of a true flagship. For a car where rear-seat comfort — especially in Maybach guise — is the benchmark, any step backwards on room or refinement won’t be tolerated. The company therefore plans parallel architectures so each variant can deliver optimal cabin dimensions, ride, and dynamics.
That choice comes at a cost. Engineering two platform families raises investment, but Mercedes believes the marginal extra spend can be managed intelligently so customers get the best of both worlds without compromise. Visually, the electric and combustion S‑Classes should be nearly identical, sticking to a traditional three‑box silhouette rather than the swooping, ultra‑aero styling of the EQS. With the recent departure of the designer behind that “one‑bow” look, the next flagship may return to a more classical shape, although elements from the dramatic Vision Iconic concept are expected to influence the new car’s presence. Timing-wise, the CEO has indicated the EV S‑Class will arrive by the end of 2028. That gives Mercedes time to refine the MB.EA platform for flagship duties and to pack the cabin with the latest technology — advanced infotainment, updated driver assistance, and enhanced autonomous capabilities are promised across both powertrain options.
That parity of features means buyers won’t have to trade tech for motive preference: whether choosing a combustion engine or a battery system, occupants should enjoy identical levels of connectivity, comfort, and safety. For shoppers today, the current S‑Class remains a compelling proposition; Mercedes is supporting sales through promotions on existing inventory. Buyers can save up to €10,030 via the manufacturer’s vehicle marketplace, a sizeable incentive on an already luxurious limousine. Looking ahead, Mercedes faces stiff competition from rivals preparing their own next‑generation executive cars, including BMW’s i7 replacement, Audi’s upcoming A8, and potential luxury EVs from other heritage marques.
The marque’s strategy — deliver two uncompromised platforms, keep the look familiar and elegant, and load both versions with cutting‑edge systems — is designed to defend its premium position while accommodating a shifting market that will increasingly favor electrification. In short, the next S‑Class seeks to be both a traditional luxury reference and a modern electric flagship: two distinct technical routes wrapped in one unmistakable, high‑status limousine.