Excitement is in the air as one of America’s most iconic luxury car brands has made a sensational comeback, shedding its decades-long obscurity. Packard, a name once held in the same breath as Bentley and Rolls-Royce, has resurfaced spectacularly with the debut of the stunning Packard Excellence. This extraordinary project is the brainchild of the Netherlands-based master craftsmen at JB Classic & Bespoke. The last Packard rolled off production lines back in 1958, but thanks to the relentless passion of one devoted enthusiast, the brand has been revitalized with this bespoke masterpiece.
Once before, in the 1990s, a venture to resurrect Packard stalled out due to financial constraints. But today, the Excellence stands as a testament to the idea that with determination and innovative thinking, dreams can indeed come to life. Built upon the distinguished Bentley Flying Spur, the Excellence is the culmination of an astounding 17,000 hours of meticulous craftsmanship. This incredible creation signifies not just a return but a renaissance of the Packard spirit. JB Classic & Bespoke has meticulously engineered a completely bespoke body for the Excellence, paying homage to the timeless design elements that made Packard a household name. The vehicle boasts iconic features such as a classic grille, dramatic ‘suicide’ doors, and the elegant Goddess of Speed hood ornament that glistens under the sun. The custom headlights and polished stainless steel trim add effortlessly to the striking aesthetics, transforming the car into a work of art that deserves to be on display.
For those captivated by the idea of having a Bentley in their garage but unsure about the steep price of a Flying Spur, fear not! A stunning Continental GT can be yours for a more approachable price, making it an attractive option for luxury car enthusiasts. The design and engineering prowess of JB Classic & Bespoke was further enhanced by collaborating with another Dutch firm, Cinovara Design, known for their innovative approach and creativity. Their involvement helped breathe additional life into the project, drawing inspiration from a previous, historically noteworthy effort to revive the Packard brand with the rebadging of the Facel Vega Excellence.
What’s truly remarkable about the Excellence is how it encapsulates a distinct personality while still subtly nodding to its Bentley heritage. Observers will notice the Flying Spur’s recognizable squared-off haunches, beautifully blended into the new design. The seamless fusion of past and present epitomizes the spirit of innovation that Packard has re-embraced.
Though the emergence of a modern Packard was an unexpected delight for automobile aficionados, the Excellence has ignited a flame of hope for further models. The entire automotive community is buzzing with anticipation—could JB Classic & Bespoke offer more of these exquisite creations in the future? With each curve and detail, the Excellence not only pays homage to a rich history but also paves the way for a new chapter of luxury, performance, and craftsmanship. Join us in this thrilling journey invested in the revival of automotive legends. Don’t miss out on the latest news and in-depth reviews by connecting with our WhatsApp channel, where we celebrate all things automotive. With every twist of the road and every rev of the engine, Packard's journey is a powerful reminder that passion and vision can reignite the stars of yesteryears.
Allow yourself to dream as the Excellence takes automotive artistry to exhilarating heights—because the legend of Packard has only just begun.
