Genesis launched in 2015 as a standalone brand and has spent the decade since building a lineup that directly targets BMW, Mercedes-Benz and Lexus — at a price point that consistently undercuts all three for equivalent specification. The design language is led by Donckerwolke's two-line philosophy: the quad headlamps and full-width tail lights are now as recognisable on the road as any German crest.
The range covers three SUVs — the compact GV60, the mid-size GV70 and the full-size GV80 — alongside three sedans: the G70, G80 and the flagship G90. Each offers acoustic laminated glass, Nappa leather interiors and a 10-year powertrain warranty that outlasts anything Stuttgart or Munich will put on paper. Whether the brief is a daily family SUV or a flagship sedan, the lineup has an answer for it.
